Combining AI expertise with music production and sales leadership to create innovative solutions that drive real results
Hey, thanks for taking a deeper dive, I'm Russ. I'm a problem-solver at heart with 20 years of experience merging strategy, psychology, and technology to drive real results. My primary focus is building efficient AI-powered systems that optimize sales, streamline business operations, and boost profitability. There's also a creative edge to my work: I'm a self-taught music producer with 15+ years of experience crafting immersive soundscapes, spanning countless genres.
Early in my sales career, I noticed our manager spending three days manually calculating commissions for four teams. Convinced there had to be a more efficient solution, I taught myself Excel from scratch using YouTube and Google. The result was a custom, fully automated tool that cut the process down from three days to just three hours—a 24x improvement. It took me only 4 months to build, with no prior Excel knowledge.
From that point on, I've been creating automation tools—from Excel macros and custom GPT models, to integrated workflows using platforms like Cursor, Apify, Perplexity, and n8n. My drive for continuous improvement led me to explore AI-powered app and web development, culminating in solutions like this website you're on, an my current work in progress—"Hold My Brain," an app that transforms screenshots, videos, and links into readable summaries and searchable knowledge in a seconds.
On the creative side, I've spent over a decade producing music that blends technical precision, and abstract experimentation. I thrive on pushing boundaries—capturing deep emotions in fresh, innovative sound designs. My workflow emphasizes:
I've been fortunate to see firsthand how both data-driven strategy and unbridled creativity can elevate a project. Whether I'm building an AI-based sales automation tool or producing a track that captures raw emotion, I bring the same dedication to innovation, efficiency, and quality.
The possibilities in today's digital landscape are endless—and the clock is ticking for anyone who wants to stay ahead. Let's redefine the way you do business, unleash your creative potential, or both. I'm here to help you adapt, thrive, and stand out in a world driven by rapid change.
Thanks again for stopping by!
2007-Present
Over 18 years of proven sales excellence, consistently ranking in top performance tiers and developing innovative sales processes.
2009-Present
Transformed multi-day processes into hours through custom automation solutions and AI integration.
2023-Present
Building cutting-edge solutions combining AI, automation, and business process optimization.
2010-Present
15 years of audio engineering expertise, developing precision-focused workflows and complex signal processing systems.
Reduced 3-day bonus tracking process to 3 hours for 40+ person sales team
Transformed $148 routine sale into $4,000 high-value commitment
Coached underperforming rep to exceed 300% of quota in two weeks
Developing Hold My Brain, an AI-powered knowledge management system
Since 2007, I've been at the forefront of sales innovation, consistently ranking among top performers while developing and implementing transformative sales processes. My approach combines deep psychological insights with data-driven strategies, enabling teams to achieve exceptional results with less effort.
Since 2010, I've been immersed in the world of audio production, developing a keen ear for detail and mastering complex signal processing systems. This experience has honed my ability to manage intricate technical workflows and optimize multi-layered systems for peak performance.
Combining my experience in sales and audio engineering with cutting-edge technology, I create innovative solutions that bridge the gap between human expertise and machine efficiency. My unique background enables me to approach technical challenges with both analytical rigor and creative insight.
Whether you're looking to optimize your sales process, automate workflows, or build innovative solutions, I bring a unique blend of technical expertise and creative insight to every project.
Send a message