Creating Growth AutomationsFor B2B Companies
Maximize ARR with Minimal EffortStreamline Complex WorkflowsAmplify Team Productivity
Measurable Results
Data-driven impact across sales, automation, and development projects
$8.2M ARR Increase
Boosted daily revenue from $55,440 to $87,120 for a major real estate marketing firm, using my advanced sales scripting and line-feeds on live calls. A custom role was created for me as a dedicated Line Coach to implement these strategies.
$32.7K Over Annual Goal
Leveraged automation to drive $146,278 in personal annual revenue at Comcast, surpassing the 2024 target by 28.8%. Streamlined call processes, strategic upselling, and optimized sales automation.
16x Faster Proposal Generation
Built custom AI proposal generator that slashed proposal creation time from 4+ hours to just 15 minutes. Client says: 'every business deserves a secret weapon like Russell. Highly, highly recommended!!'
950% Sales Growth
Lifted monthly sales from 2 to 21 units for a rep selling high-ROI products through targeted coaching, refined call structure, and strategic upsell scripting. Consistently mentored peers while maintaining Elite (top 3%) sales rank at Comcast.
Client Success Stories
Real-world automation projects delivering measurable results
AI-Powered Proposal Generator
Dramatically improved productivity by reducing proposal generation time from 4+ hours to just 15 minutes. Created a custom Chat GPT proposal generator that processes sales transcript files and generates professional B2B Growth Plans. The system takes sales transcript text, an initial prompt, and a proposal structure with variables, then outputs fully formatted professional proposals with 15+ pages of precisely formatted copy.
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Here's what clients are saying about working with me
AI-Powered Proposal Generator
"Working with Russell has been nothing short of outstanding, and we don't say that lightly, especially after working with hundreds of developers and freelancers! This was a tricky project with the potential to veer off in multiple directions, but Russell brought structure, clarity, and calm from day one. He went truly above and beyond—navigating complexity with precision, staying focused when others might have drifted, and delivering results that exceeded every expectation. Russell is not only highly skilled and deeply logical, but also an absolute pleasure to work with. His communication is spot on, his work ethic is unmatched, and his ability to solve problems quickly and intelligently makes him a rare find. We'd love to keep working with Russ long term. I'd say 'don't hire him because he's ours,' but the truth is—every business deserves a secret weapon like Russell. Highly, highly recommended!!"
GTM/RevOps Proposal Builder Optimization
"This was our second time working with Russell—and once again, he delivered flawlessly. The project was a focused optimisation of our GPT-based GTM/RevOps proposal builder, and Russell approached it with the same clarity, structure, and commercial instinct that impressed us the first time around. He took an already-solid system and made it smarter, faster, and sharper. His ability to balance logic, tone, and usability in prompt engineering is next-level. Nothing is ever too much trouble, and he remains thoughtful, fast, and genuinely enjoyable to work with. If anything, this second round confirmed what we already knew: Russell is a rare talent and an asset to any team. Still highly recommended - if not even more so now!"
Hey, I'm Russ
I'm a sales automation expert with over 10 years of experience helping B2B companies streamline their operations and boost growth. My background combines sales leadership, software development, and process optimization.
I've helped dozens of companies automate their repetitive tasks, build scalable lead generation systems, and create more efficient sales processes that generate measurable ROI.
Latest Insights
Practical advice and strategies to level up your business and sales processes
Sales: Mastering the Art of Persuasion
Let's dive into sales mindsets, exclusivity, storytelling, the fear of loss, going-for-no, handling objections, and upselling, just to name a few pieces of the puzzle. All of this with the goal of helping you boost your conversion rates.
Read full article🔥Success = Skill + Leverage + Consistency
If you're ready to streamline your sales operations, or you just want to explore how AI and automation could reshape your results—reach out here. I'm committed to making your sales process more efficient and profitable. Let's talk about the specific challenges you face and how we can solve them together.
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